Google Ads :
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search.
Benefits of Google Ads :
- Control your costs
- Measure your success
- Manage your campaigns.
An easy way to figure out if Google Ads are right for your business is to do keyword research. Keyword research enables you to see how many people (if any) are searching for your product for it to be worth it. To get started, head to SEMRush and search for keywords based on your products and services.
FACEBOOK Ads :
Facebook ads are often a much more profitable way to market your business than other advertising channels. Facebook, as there are more advertising placements, thus more opportunities to get in front of our target audiences, drive awareness, higher engagement rates.
Benefits of Facebook Advertising :
- Your customers spend most of their time on Facebook
- Can grow your blog traffic
- The Facebook Advertising Platform Offers Robust Analytics
- A most targeted form of advertising
- The cheapest form of advertising
- Increases revenue, sales, and leads
- Increases your customer attribution
- You’ll Reach Far More People Than You Ever Will With Organic Posts
- Ads Allow You to Remarket to People Who Have Already Interacted With You
- Facebook ads can help a business get more visibility for their Facebook content and boost traffic to their core website content.
Google Ads Vs Facebook Ads :
One of the biggest differences between Google and Facebook Ads is search intent. Google searchers are specifically looking for something while Facebook users are shown ads based upon their interests. Whereas Google has a pull marketing strategy, Facebook is about brand awareness. Facebook traffic will be much less qualified than Google Ads traffic, which is full of intent.
Google and Facebook both offer very popular advertising platforms, but the users on each platform are oriented toward different tasks with different levels of intent to engage with your ads. This means you may need to adjust your advertising as well. Google Ads, formerly Google AdWords, offers four different methods of advertising. These include search advertising, display ads, YouTube video, and Google’s proprietary network called Discover. Search is Google’s first and most popular ad offering.
Facebook Ads provides access to create and run ad campaigns across two proprietary social media platforms: Facebook and Instagram, as well as an “Audience Network” of mobile apps. Facebook Ads uses web browsing behavior, purchase behavior, job information, and many other user characteristics to target people likely to be interested in engaging with your brand, product, or service.
Facebook Ads allow you to choose your daily advertising budget without any competition raising the price. So for businesses with a small advertising budget, this option may be the most economical for you.
Google has an extremely large reach, and users often use Google search engine to find something they already intend on using or purchasing. So, if you have a specific keyword or phrase that you know your target audience often searches, being at the top of the page is most beneficial.